CODM is seeing more growth than other COD games?
CODM is seeing more growth than other COD games?
The video game had a lot of popularity in its first few months, with 88 million downloads being made in the first month after it was made available all over the world. The title brought in roughly 24.71 million United States dollars in IAP revenue for the month of February 2022. According to the most recent data from Sensor Tower, the lifetime microtransaction income for Call of Duty: Mobile has topped $1.5 billion (about Rs. 11,265 crore).
This revenue milestone has been attained by the game in terms of lifetime spending across both the Android and iOS platforms. Call of Duty: Mobile, which was released in 2019, was created and published by Timi Studios, which is owned by Tencent. According to Sensor Tower, the United States of America is the country that spends the most money playing Call of Duty: Mobile, with more than $647 million in revenue (about Rs. 4,855 crore).
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According to research by Sensor Tower, the total revenue from lifetime microtransactions on the Android and iOS platforms for Call of Duty: Mobile has reached $1.5 billion. The mobile shooter that was developed by Activision and Timi Studios is now ranked 14th in terms of revenue generation throughout the entire industry. Within the mobile shooter category, it is placed third, after PUBG: Mobile and Garena Free Fire.
The mobile shooter genre as a whole is said to have grown since the release of Call of Duty: Mobile in 2019, with player spending expected to increase by 50% year on year (YoY) in 2020 to $5.7 billion (roughly Rs. 42,793 crore). The value of the game increased by an additional 10.5% year over year to reach $6.3 billion in 2021. (roughly Rs. 47,309 crore) According to Sensor Tower, 2021 had the best full-year performance for Call of Duty: Mobile because player expenditure increased by 45 percent year over year.
Following its long-awaited release in China in the year 2020, the mobile shooter game developed by Activision saw a spike in sales. Revenue for Call of Duty: Mobile in China’s app stores in 2021 was around $104.5 million, which is equivalent to Rs. 784 crore.
As previously stated, the United States of America generates the most revenue internationally, with Call of Duty: Mobile generating more than $647 million, accounting for approximately 43 percent of total player expenditure. The United States of America is the largest spender in the game, followed by Japan and China. During Activision Blizzard’s earnings call for the quarter ending December 31, 2021, it was disclosed that COD Mobile generated more than one billion dollars in revenue from customer spending.
According to the official report, “Call of Duty Mobile net bookings rose year-over-year in the fourth quarter, led by an ongoing contribution from the game in China.” [Call of Duty Portable] Strong growth was seen in net bookings for Call of Duty Mobile throughout the entire year, and by 2021, total consumer spending on the title had surpassed $1 billion around the world.
During the results call, Blizzard also revealed that a new Warcraft game will be released in 2018. Even though Call of Duty didn’t perform as well on PC and consoles, where net bookings declined because COD Warzone saw lower engagement rates and COD Vanguard didn’t sell as well, this contributed quite a lot to Activision’s net revenues in 2021, which totaled $8.80 billion.
This was despite the fact that COD didn’t perform as impressively on PC and consoles. The introduction of CODM to the Chinese market appears to have been a critical step that significantly increased the number of copies sold of the game. CODM has claimed significant growth during the earnings report for the 2020 fourth quarter as well.
The statistics bear themselves out, and it’s clear that Activision’s wager on the future of mobile gaming is paying off in spades. It is not surprising that other AAA studios are extending their successful franchises to mobile platforms because there is a significant amount of room for growth in terms of reliable profitability.
King’s portfolio, in particular the Candy Crush franchise, which was once again the highest-grossing franchise in the United States, also reported growth and made more than one billion dollars in yearly operating income, among other accomplishments, during this period. I couldn’t have done it without them.
When we look to the future, we will be better positioned to grow existing brands, launch new potential franchisees, and unlock the enormous library of games that we have accumulated over the course of the past 40 years thanks to the scale and resources of Microsoft. Activision’s Chief Executive Officer, Bobby Kotick, stated that the company’s continued focus is on the company’s 370 million gamers located all over the world and on achieving excellence in the workplace. What are your opinions on the possibility that Call of Duty Mobile may generate revenue for Activision that is greater than one billion dollars in the year 2021?
Join our WhatsApp group, Telegram group, or Discord server to stay up to date on the latest mobile gaming news and announcements. In addition, if you want to stay up to speed quickly, you can follow us on Instagram and Twitter as well as Google News. The lackluster earnings report for the fourth quarter from Activision highlights two important things: The premium sales of Call of Duty have decreased, but the franchise’s free-to-play earnings on mobile have more than doubled.
The video game developer estimates that Call of Duty Mobile will bring in $480 million between 2019 and 2020, but says the game will bring in $1 billion in revenue by the end of 2021.This represents a more than 200 percent increase. The free-to-play game provides the publisher with a secure haven (and soon Microsoft too).
Call of Duty Mobile is the cornerstone of the franchise and provides Activision with a buffer in the event that their mainstream games see a dip in sales. It also features its own revenue stream and advancement system. For example, the publisher has acknowledged that Vanguard’s sales did not exceed Black Ops Cold War’s thundering start in the year 2020, but this was something that was always anticipated.
The year 2020 was the best year for Call of Duty for a number of reasons: COD Mobile, for one; Warzone, for two; and a Call of Duty mainline game launched in conjunction with a new platform generation, for three. It is important to keep in mind that revenues are not the same as profits or net earnings. Activision couldn’t keep that $1.5 billion in lifetime sales because it has to keep paying Apple and Google for every purchase made on their platforms.
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