Call of Duty Analysis
Call of Duty Analysis
An Analysis of Call of Duty: Black Ops II: How it got to the top of the charts and managed to remain there.
Despite the fact that the Call of Duty brand is still going strong, games are still accessible on consoles, PCs, and mobile devices. Activision was able to have a lot of success with Call of Duty: Mobile. The game broke sales records the first week it came out and set new records in the weeks after that.
Read More: Call Of Duty Mobile Not Compatible On My Phone
Visit GamesNER YouTube Channel
On the contrary, creating an appealing and effective game for mobile devices has its own set of challenges. It is very hard to get new customers in the mobile gaming industry, which is a very competitive industry.
Our study has broken down Call of Duty’s path to success, and I have written a detailed description of the game’s methods for gaining new users.
As a starting point, here’s a quick synopsis of this massively popular mobile action game:
In relation to Call of Duty: Mobile,
As you are probably well aware, Call of Duty: Mobile is a mobile edition of the iconic Call of Duty franchise that was first launched in 2011.
It is an action game with a first-person perspective, which falls within the first-person shooter subgenre. If you want to play this game, you’ll have to do hard and competitive single-player and multiplayer tasks that will help you progress through the game, level up, and improve your own character.
Play in a variety of modes and on maps from Call of Duty: Black Ops III, Call of Duty: Modern Warfare 2, and other games. There are a variety of game types to choose from, including a 100-player battle royale, 5v5 team deathmatches, sniper vs. sniper conflicts, and more.
Aside from that, the game provides a range of options for personalization. Players have the option to purchase well-known characters, equipment, and skins, allowing them to customize their load-outs even more. Additionally, this serves as the cornerstone of the revenue strategy for Call of Duty: Mobile.
What is the success rate when it comes to Call of Duty: Mobile?
An often-heard myth is that creating a mobile version of a well-known PC game is a sure-fire way to attain commercial success. However, it is not as simple as it looks on the surface.
In the years preceding the release of this version of the game, multiple unsuccessful mobile versions of Call of Duty were released, each of which was ultimately a huge success.
The Call of Duty mobile video game, produced by Activision (in collaboration with Tencent’s Timi Studio) and published in October 2019, broke all previous sales records in its first week of availability. It was downloaded over 100 million times in its first week of availability, making it the most successful mobile game launch in history.
This is in contrast to popular games like Fortnite and PUBG Mobile, which only had “only” 22 and 28 million downloads in their first weeks of release, which are both very popular games.
Call of Duty Mobile also made more money than its competitors did in its first week, making more than $17 million in gross sales.
In the table below, you can see a detailed breakdown of Call of Duty downloads and revenue, as well as other key performance indicators (KPIs) such as daily active users (DAUs), monthly active users (MAUs), user retention, session count, and average session length.
Without exception, all the information contained in this article comes from an internal source, unless otherwise stated.
Downloads of Call of Duty: Modern Warfare 2 by nation and over time are shown in the graph below.
On release in October, the Call of Duty: Mobile game was rapidly downloaded by millions of people all around the world, and it continues to be so today. As a result, in only one month, downloads reached an all-time high of 140 million downloads, a new record. It’s a very wonderful piece of work! Although the number of downloads appears to be modest on the charts following that increase, they are far from it. Throughout the period from November 2019 until the present, the number of downloads has been quite stable, averaging between 10 and 15 million each month on average. At the time of writing this article, more than 320 million downloads of Call of Duty: Mobile have been downloaded from various platforms throughout the world. As an example, let us assume the enormous popularity of this smartphone game for the purpose of argument. In line with what you might expect, the great majority of downloads originate in the United States of America. As a result of their geographic location, Brazil, India, Mexico, China, Russia, Indonesia, the Philippines, and Japan, on the other hand, are all extremely significant markets for this game.
Over the course of several years, revenue from Call of Duty games per country has increased.
It is estimated that Call of Duty has produced over $550 million in net revenue throughout its entire lifespan. Moreover, the revenue continues to increase month after month after month, which is very remarkable. In January 2021, it achieved a peak of $53 million in revenue.
Despite the fact that the United States earns the majority of revenues (42 per cent), China accounted for the majority of downloads in January 2021. It is this factor that has contributed to the significant growth.
In addition, Japan, Germany, Brazil, Mexico, the United Kingdom, the Philippines, and Singapore all make a big part of the money that Call of Duty: Black Ops III makes.
Users that visit the site on a daily basis (DAU)
The number of daily active users, as well as how consistent this measure has been since the game’s introduction, are two more metrics that reflect how successful Call of Duty: Mobile has been.
Due to fluctuations in usage patterns throughout the day, Call of Duty has had between 10 and 13 million daily active users since 2019.
Oh my goodness, it was a show-stopping performance!
Users that visit the site on a monthly basis (MAU)
Furthermore, the number of monthly active users for Call of Duty remained rather consistent. Active users have been over 70 million since March 2020, according to the most recent data available.
In the Line of Duty, User Retention is Important.
This indicator informs you how many users are still active after a particular period of time-most commonly, after the first, seventh, and thirtieth days of use.
Call of Duty has a 54 per cent retention rate on the first day of play, which is impressive. To put it another way, more than half of Call of Duty gamers continue to play the game after they have downloaded it for the first time. The fact that the top 2% of action games retain around 46% of gamers is extremely noteworthy. (GameAnalytics)
Another interesting fact is that only 29% of Call of Duty players stayed after a week. As previously stated, it outperforms the average for the top 2% of action games produced each month (17% day 7 retention).
Users who have previously played Call of Duty are 14 per cent more likely to continue playing after 30 days. Because only 7% of action games in the top 2% of retention on day 30 are successful, this is a particularly noteworthy result in the gaming industry.
Another important aspect of the popularity of Call of Duty: Mobile is the fact that gamers not only download the game but also continue to play it once they have done so.
Tags: call of duty demographics, call of duty: mobile, call of duty age demographics, call of duty mobile marketing, call of duty mobile monetization, call of duty target audience, call of duty active players, call of duty articles,
#GamesNER#GamesNerGamingFAQs#GamesNerGamingWebsite